Optimizing your Shopify for growth

Wondering how to drive conversions in your Shopify store? Our Conversion Rate Optimization Checklist will put you on the right track for success, with tried-and-true optimization tactics that you can tackle at your own pace.

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Need to stand out from the eCommerce crowd?

More consumers than ever are buying online — but you’re competing with more businesses for their purchase. To grab audiences’ attention, you need a site with strong UX and SEO, and a marketing machine to support it.

Struggling to turn eWindow shoppers into customers?

Visitors may be hitting a roadblock before they reach the checkout. You’ll find tips to streamline their journey through your site, and ensure you’re showing off your products at their best — wherever users arrive.

Take a sneak peek

This checklist will allow you to tour the digital aisles of your store and see where you can start making improvements.

Why you need this guide

All-inclusive improvements

With technical tips for your site, structure & design insights, marketing advice, and ideas to further evolve your approach, the list looks at every element of your store. 

Proven in practice

The steps of this checklist are based on Major Tom's approach to Shopify optimization. To see how well they work together, just take a look at our satisfied clients.

Scale with your store

With single-serve tips that build to bigger improvements, your project can start small and expand as you grow.


Their willingness to improve our performance is next-level in terms of service.

Lucinda Betteridge, Loeffler Randall

Ecommerce Manager

They really understand the digital space, and they’re always up to date on the latest trends.

Brad Bissonnette, COBS Bread

VP Marketing & Franchise Recruitment

We trust their work and recommendations completely and have had fantastic results.

Natasha Eng, Blanche Macdonald

Social Media and Marketing Director

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