Category: Video Campaign
Launch date: January 9, 2025 - April 7, 2025
In early 2025, The Little Potato Company launched Game Nights, a video-first campaign built around a simple idea: even the busiest families can make space for joy. Aligned with the sports calendar—from football playoffs to March Madness—the campaign tapped into shared moments around the TV and the table, positioning LPC products as the perfect game night companion.
It was the brand’s first foray into scaled video creative within their BPM (Brand Purchase Moment) program, and the objective was clear: boost brand awareness and consideration by delivering fast, relatable, family-first storytelling at the right time, in the right places.
The core creative assets for the 'Game Nights' campaign, including the video concepts used in our distribution strategy, were developed in partnership with their creative agency, ZGM.
The video campaign brought to life The Little Potato Company's family and ease pillars by showing how effortless it is to create crowd-pleasing meals with Little Potatoes—especially when game night is on. Videos ranged from sports-themed spots (football and basketball) to casual game night scenes with families gathering in real kitchens and living rooms—anchored by messaging focused on simplicity, speed, and joy.
Sport-specific video creative for football, basketball, and game night boards were developed. Each 15-second ad emphasized convenience (microwave-friendly, fast prep) while evoking connection and warmth. Creative was adapted by audience and channel: sports fans, busy parents, family-focused food lovers.
Video formats used: 15s video across Meta, Demand Gen, and DV360
Tone: Warm, energetic, family-focused
Visuals: Fast-paced family settings, celebratory energy, clear product focus
The campaign ran across three major digital channels:
Meta: Used demographic and interest targeting to reach family-focused sports fans. The Basketball Prospecting video was the highest-performing Meta ad (CTR: 4.22%, CPC: $0.44).
Demand Gen: Capitalized on Google’s most visual surfaces (YouTube, Discover, Gmail). Video creatives achieved a 2.87% CTR and $0.41 CPC—significantly outperforming static formats.
DV360: Programmatic video drove high-quality site traffic and engagement through remarketing. CTR peaked at 5.61% for the Trios video creative.
These were deployed with precision, ensuring alignment with high-engagement calendar moments like the Super Bowl and peak NBA viewership. Tactics like A/B testing, mid-campaign asset refreshes, and smart retargeting ensured creative fatigue was avoided while maximizing platform-specific strengths.
Through a data-driven distribution strategy, our commitment to constant optimization translated the video creative into superior channel performance, resulting in stronger click efficiency and significant business impact.
The Game Nights BPM campaign brought The Little Potato Company into the world of short-form video storytelling with a bang. Designed for attention, built for relevance, and optimized for performance, it met families right in their most joyful, relatable moments—and made Little Potatoes part of the memory.
This wasn’t just a campaign about food. It was about how brands can show up when it matters most.